Application of Artificial Intelligence in Visual Communication of Green Urban Rural Integration Landscape Design

Abstract In recent years, with the rapid development of the economy and the acceleration of urbanisation, urban construction, and rural construction have achieved a positive interaction, and the landscape development resources and development needs of urban and rural areas have also been constantly gathered and integrated, and gradually formed a unique urban-rural integration landscape style. However, the inherent contradictions in urban and rural development are still difficult to alleviate fully and have caused serious obstacles to the visual transmission of urban-rural integration landscape style. There are differences in culture, economy, and lifestyle between urban and rural areas, and the current landscape design approach finds it difficult to find an effective balance between preserving and promoting traditional rural culture and meeting the living needs of modern urbanites. To solve this problem and improve the visual communication effect of urban-rural integration landscape style, based on the analysis of the definition, constituent elements, and visual communication requirements of urban-rural integration landscape style, combined with Artificial Intelligence (AI) technology, this paper has conducted in-depth research on the visual communication of reuse design and green environment-friendly urban-rural integration landscape style. The experiments were carried out from three dimensions: feature extraction, visual communication effect, and environmental and economic benefit coefficient. The results showed that in terms of visual communication effectiveness, compared to traditional models, AI-based integrated urban and rural landscape visual communication had an average score of 0.77 and 0.70 points higher in terms of aesthetics and harmony, respectively. From the specific numerical results, it can be seen that the method in this paper can effectively improve the visual communication effect of reuse design and green environmental protection urban and rural integration landscape style, and promote the healthy development of urban integration landscape.