Using Social Media to Recruit a Diverse Sample of Participants for a Mobile Health (mHealth) Intervention to Increase Physical Activity: Exploratory Study
Results from this study revealed that it is possible to recruit diverse sample sets using social media and online advertisements. However, despite targeted recruitment efforts, social media recruitment of Spanish speakers proved especially challenging and costly. Further research is needed to determine systematic, online methods for recruiting marginalized communities.
Authors
- Rosa Hernandez-Ramos (ORCID: https://orcid.org/0000-0002-5531-4838)
- Anupama Gunshekar Cemballi (ORCID: https://orcid.org/0000-0003-1453-8963)
- Faviola Garcia (ORCID: https://orcid.org/0000-0003-3493-2984)
- Laura Elizabeth Pathak (ORCID: https://orcid.org/0000-0002-1700-2454)
- Jose Miramontes-Gomez (ORCID: https://orcid.org/0000-0002-1797-2602)
- Vivian Yip (ORCID: https://orcid.org/0000-0002-3069-9882)
- Suchitra Sudarshan (ORCID: https://orcid.org/0009-0002-3926-417X)
- Courtney Rees Lyles (ORCID: https://orcid.org/0000-0002-1111-8595)
- Karina Rosales
- Adrián Aguilera (ORCID: https://orcid.org/0000-0003-1773-8768)
Institutions
- Johns Hopkins University (US)
- University of California, San Francisco (US)
- University of California, Irvine (US)
- Johns Hopkins Medicine (US)
- San Francisco Department of Public Health (US)
- University of California, Davis (US)
- University of California, Berkeley (US)
Publication Details
- Journal
- JMIR mhealth and uhealth
- Published
- 2025-02-18
- DOI
- https://doi.org/10.2196/56329
- Citations
- 1
- Primary Topic
- Mobile Health and mHealth Applications
- Type
- article
- Field-Weighted Citation Impact
- 2.82