Guidelines and Recommendations for Corporate Diplomats

The article presents views and expert perspectives from the authors regarding art and science, which are related to the complex combination of defence of interests, reputation management, and compliance activities before key stakeholders and shareholders. In a context of growing pressure derived from positive and negative externalities, businesses and professionals responsible for performing in these arenas in an optimized way are provided with over 50 "do's & don'ts" strategic guidelines and recommendations aiming to foster reflections and insights.