Patriotic Education in the Context of Socio-Cultural Consumer Society Installations

In conditions of increasing social risks, it is especially important to study the factors contributing to maintaining the stability of society. The article examines the importance of the formation of patriotic values in a modern consumer society. The material analyzes the influence of socio-cultural attitudes inherent in consumer society on the process of fostering patriotism among the younger generation. The article discusses how consumer values, the focus on consumption, and the commercialization of culture can influence the formation of a sense of belonging to one's country and willingness to serve society. Modern consumer society presents special challenges for patriotic education and requires innovative approaches for effective work with the younger generation.