Retaining and engaging baby boomers in the workplace

Purpose This paper aims to offer insights into how we should retain and engage baby boomers in the workplace through a deeper understanding of their expectations and needs. Design/methodology/approach The authors discuss a unique survey of 1,234 adults who work full- or part time across different age groups. Baby boomers data were compared to three other generational cohorts, namely, Millennials, Gen X and Gen Z. Findings Broad findings reveal that baby boomers value clear goals and expectations, regular feedback and a variety within their job roles. Furthermore, the authors highlight that baby boomers prioritise the following a lot less than younger generations: remote working and flexibility, diversity initiatives, career progression and pay rises and mental health benefits. Originality/value This research offers a unique empirical view of baby boomers against other generations leading to practical strategic HR recommendations.