Production and Marketing of Chilli in Middle Gujarat

Background: Gujarat state has favorable climatic condition for fruits and vegetables cultivation. The study was taken up to find the cost and return from chilli cultivation and their marketing channels. Methods: The data were collected using primary survey method while cost concept and Acharya’s formula were used to analyze the data in this study. Result: The study revealed that cost C2 was ₹ 201738.0 per ha in chilli cultivation while gross income was ₹ 485369.6 per ha. The net return was ₹ 278738 per ha and benefit cost ratio over total cost was 2.41 in the study area. Among the three-marketing channel found in the study area, channel III (5.59) was the most efficient marketing channel. This implies that need to encourage the marketing of chilli through channel III in the study area. Labour shortage and higher input prices were the major production constraint while less price received by farmers and labour problems were the major marketing constraint faced by farmers in the study area. This implies that there is need to use advanced mechanical tools and technology while production and marketing which ultimately lead to strengthen supply chain and reduce post-harvest losses.