Revolutionizing the Development Path of “Human-Machine Synergy” in News Anchoring Amid the AIGC Wave

With the development of artificial intelligence (AI) technology, Artificial Intelligence Generated Content (AIGC) is emerging as an innovative content production model, gradually attracting widespread attention from the media and news industries. Leveraging advanced technologies, AI news anchors are gradually emerging as a key driver of transformation in news reporting, owning to their unique communication advantages. This paper, based on the compensatory media theory, thoroughly analyzes the application advantages and development bottlenecks of AI news anchors in comparison with human news anchors. The research indicates that AI news anchors have demonstrated new developments in upgrading audiovisual capabilities, providing customized services, and addressing the demand for intelligent solutions. Meanwhile, human anchors still maintain core competitive advantages in emotional communication, improvisation, and ethical awareness. However, as metaverse technology is in its infancy and AIGC technology remains immature. AI anchors face several practical challenges in news reporting, including threatening the professional growth of human anchors and ethical risks under the black-box operations of technology. Based on these observations, this paper explores the development path of human-machine synergy in news anchoring, aiming to promote the healthy development of the news industry.