The Integrated Framework and Future Prospects of Consumer Well-Being Research——Based on TCCM Framework and ADO Framework

In recent years, transformative consumer research ( TCR ) has advocated the shift of consumer behavior to truly serve consumers, making the application value of consumer well-being increasingly reflected, which has become the frontier and focus of theoretical and practical exploration. By integrating the TCCM framework and ADO framework, this paper systematically reviews the related research on consumer well-being, constructs an integrated framework of consumer well-being research from the aspects of antecedents-decision mechanism-result-theory-situation-method, summarizes and analyzes the related constructs, antecedents and effects, influence mechanism, theoretical basis, research methods and research scenarios of consumer well-being in the existing research, and deeply analyzes the internal mechanism of consumer well-being. On this basis, this paper combines relevant theories to refine and identify the future research prospects of consumer well-being, in order to provide useful reference for the theoretical exploration and practice of consumer well-being.