Industry-4.0-Enabled Business Strategies and Competitiveness of a Selected Retail Industry in Jiangxi Province, China

The results of this study reveal the impact of Industry 4.0 practices on the business competitiveness of a retail company across several dimensions: technological adoption, supply chain management, human resource management, marketing capabilities, and financial strategies. Respondents indicated positive perceptions of the company's Industry 4.0 practices, particularly in business operations and environmental sustainability, with room for improvement in research and development (R&D) and scientific collaboration. There were no significant differences in the assessment of Industry 4.0 practices or business competitiveness based on demographic factors like sex, age, or position, except for societal impacts, where respondents aged 30-39 had a more favorable view. Significant positive correlations were found between Industry 4.0 practices and key areas of business competitiveness, particularly in technological adoption, human resource management, and financial strategies. The strongest correlations were observed in environmentally oriented practices, highlighting their influence on overall business performance. These findings underscore the importance of integrating advanced technologies and sustainability initiatives to enhance the company’s competitive standing.