A content analysis of the Orbeez® Gel Blaster injury challenge on TikTok
This study characterized the content of the TikTok videos associated with the viral "Orbeez Challenge" and showed that TikTok videos could be characterized with guidance from a health communication theory. Despite their increased injury risk, the videos had high engagement and were most frequently posted by laypersons. This research presents an opportunity for countering injury challenges on social media and can guide injury professionals in designing and improving virtual health education campaigns.
Authors
- Jennifer A. Manganello (ORCID: https://orcid.org/0000-0002-4132-7283)
- David Swedler (ORCID: https://orcid.org/0000-0001-9257-0665)
- Helen Schneider (ORCID: https://orcid.org/0000-0002-0418-1828)
- Lara B. McKenzie (ORCID: https://orcid.org/0000-0003-2889-0001)
- Leah K. Middelberg (ORCID: https://orcid.org/0000-0002-5005-2939)
- Kristin J. Roberts (ORCID: https://orcid.org/0000-0001-6052-6731)
- Rebecca J. McAdams (ORCID: https://orcid.org/0000-0001-7170-6463)
- Jamie M. Reedy (ORCID: https://orcid.org/0009-0009-5882-4583)
Institutions
- Nationwide Children's Hospital (US)
- University of Massachusetts Chan Medical School (US)
- University at Albany, State University of New York (US)
- Université Bourgogne Franche-Comté (FR)
- The Ohio State University (US)
Publication Details
- Journal
- Injury Epidemiology
- Published
- 2025-02-18
- DOI
- https://doi.org/10.1186/s40621-024-00557-7
- Primary Topic
- Social Media in Health Education
- Type
- article
- Field-Weighted Citation Impact
- 0.00