THE EMERGENCE OF SHARING AND CIRCULAR ECONOMIES THROUGH THE IMPLEMENTATION OF SUSTAINABLE DEVELOPMENT GOALS

The implementation of the Sustainable Development Goals is influenced by the possibility of simultaneously introducing the features of the circular and sharing economy into the coordinate system of the national economy. If the country’s government supports the development of these economies, the Sustainable Development Goals will be quickly taken up for implementation by legal entities and individuals. The purpose of the article is to propose a basic model of the relationship between the Sustainable Development Goals and the sharing economy and the circular economy, to identify its characteristic features, and to present their ecological actualization. To achieve the specified goal, the work used methods of analysis and synthesis, grouping, generalization, comparison, tabular, and systemic methods, which allowed for a comprehensive study of existing scientific developments on the issues of sharing and circular economies, to solve the tasks set for scientists, and to outline the prospects for future research. The results obtained consist in substantiating and revealing the features of implementing the Sustainable Development Goals through the development of sharing and circular economies. It is indicated that the determinants of the development of these economies are: an increase not only in the number of people on the planet, but also in its density; the development of new generation information and communication technologies. The basic components of the sharing economy and the foundation on which the development of the circular economy is based are clarified. A basic model of the relationship between the Sustainable Development Goals and the sharing economy and the circular economy is presented. The authors conducted a comparative analysis of the features of the development of the circular and sharing economies, indicating that the goal of the development of the sharing economy is the ability to use goods without the right to own them. The practical value of the study lies in the fact that the authors expressed the opinion that the government should institutionally support the introduction of environmental technologies into production and encourage a resource-saving business policy that would develop on the basis of environmental certification. Scientists are of the opinion that it makes sense to support the development of digital entrepreneurship, the activities of which are based on the Sustainable Development Goals, namely: energy efficiency, environmental friendliness, accessibility, and innovation. It is worth cultivating thrift and smart consumption among the population.