Short-term exposure to filter-bubble recommendation systems has limited polarization effects: Naturalistic experiments on YouTube

An enormous body of literature argues that recommendation algorithms drive political polarization by creating "filter bubbles" and "rabbit holes." Using four experiments with nearly 9,000 participants, we show that manipulating algorithmic recommendations to create these conditions has limited effects on opinions. Our experiments employ a custom-built video platform with a naturalistic, YouTube-like interface presenting real YouTube videos and recommendations. We experimentally manipulate YouTube's actual recommendation algorithm to simulate filter bubbles and rabbit holes by presenting ideologically balanced and slanted choices. Our design allows us to intervene in a feedback loop that has confounded the study of algorithmic polarization-the complex interplay between supply of recommendations and user demand for content-to examine downstream effects on policy attitudes. We use over 130,000 experimentally manipulated recommendations and 31,000 platform interactions to estimate how recommendation algorithms alter users' media consumption decisions and, indirectly, their political attitudes. Our results cast doubt on widely circulating theories of algorithmic polarization by showing that even heavy-handed (although short-term) perturbations of real-world recommendations have limited causal effects on policy attitudes. Given our inability to detect consistent evidence for algorithmic effects, we argue the burden of proof for claims about algorithm-induced polarization has shifted. Our methodology, which captures and modifies the output of real-world recommendation algorithms, offers a path forward for future investigations of black-box artificial intelligence systems. Our findings reveal practical limits to effect sizes that are feasibly detectable in academic experiments.

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Publication Details

Journal
Proceedings of the National Academy of Sciences
Published
2025-02-18
DOI
https://doi.org/10.1073/pnas.2318127122
Citations
5
Primary Topic
Social Media and Politics
Type
article
Field-Weighted Citation Impact
19.32

Funders

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article

Short-term exposure to filter-bubble recommendation systems has limited polarization effects: Naturalistic experiments on YouTube

Christopher Lucas, Andrew M. Guess, Adam J. Berinsky, Justin De Benedictis-Kessner et al.
5 citations
Proceedings of the National Academy of Sciences
Social Media and Politics
19.32
article

Short-term exposure to filter-bubble recommendation systems has limited polarization effects: Naturalistic experiments on YouTube

Christopher Lucas, Andrew M. Guess, Adam J. Berinsky, Justin De Benedictis-Kessner, Allison J. B. Chaney, Matthew Baum, Naijia Liu, Dean Knox, Rei Mariman, X. Hu, Brandon Stewart, Yasemin Savas
article en
5 citations

Abstract

An enormous body of literature argues that recommendation algorithms drive political polarization by creating "filter bubbles" and "rabbit holes." Using four experiments with nearly 9,000 participants, we show that manipulating algorithmic recommendations to create these conditions has limited effects on opinions. Our experiments employ a custom-built video platform with a naturalistic, YouTube-like interface presenting real YouTube videos and recommendations. We experimentally manipulate YouTube's actual recommendation algorithm to simulate filter bubbles and rabbit holes by presenting ideologically balanced and slanted choices. Our design allows us to intervene in a feedback loop that has confounded the study of algorithmic polarization-the complex interplay between supply of recommendations and user demand for content-to examine downstream effects on policy attitudes. We use over 130,000 experimentally manipulated recommendations and 31,000 platform interactions to estimate how recommendation algorithms alter users' media consumption decisions and, indirectly, their political attitudes. Our results cast doubt on widely circulating theories of algorithmic polarization by showing that even heavy-handed (although short-term) perturbations of real-world recommendations have limited causal effects on policy attitudes. Given our inability to detect consistent evidence for algorithmic effects, we argue the burden of proof for claims about algorithm-induced polarization has shifted. Our methodology, which captures and modifies the output of real-world recommendation algorithms, offers a path forward for future investigations of black-box artificial intelligence systems. Our findings reveal practical limits to effect sizes that are feasibly detectable in academic experiments.

Proceedings of the National Academy of SciencesVol. 122(8)
Duke University (US), John F. Kennedy University (US), Princeton University (US), Washington University in St. Louis (US), Harvard University Press (US), California University of Pennsylvania (US), Fucape Business School (BR), William P. Wharton Trust (US), Health Decisions (United States) (US), Massachusetts Institute of Technology (US)
National Science Foundation, Office of the Dean for Research, Princeton University
Peace, Justice and strong institutions
Openalex Percentile: Top 1%
Social Media and Politics
19.32
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