Be All You Already Are

In the wake of the War in Ukraine, the need for Armed Forces organizations to focus on recruitment and retainment and to attract, educate and maintain their future leaders has reentered the agenda. As organizational identification is known to strengthen retainment, this study examines antecedents of military identification, focusing on the role of intrinsic motivation and military socialization. Thus, through cross-sectional and longitudinal analyses of a unique dataset with Danish cadets, we show, first, a close link between intrinsic motivation and military identification. Second, while military socialization seems to play a role, we also find that the difference that can be ascribed to intrinsic motivation remains: Regardless of the method of analysis pursued, strongly motivated cadets just identify stronger with the military. These findings have obvious recruitment implementations and should also give rise to considerations regarding the Armed Forces’ prioritization of retainment initiatives.