101 MENTAL HEALTH OF COLLEGE STUDENTS MAJORING IN MARKETING

Abstract Background In recent years, mental health issues have become a major public health concern worldwide, especially among college students. Schizophrenia is a serious mental health disorder that affects the lives and studies of many young people. Although most students do not develop the disease, stressful environments and academic burdens can be potential risk factors. Marketing students tend to experience greater academic and social stress, which may be related to early symptoms of schizophrenia, such as hallucinations and delusions. The purpose of this study is to investigate the mental health status of college students majoring in marketing, especially the related symptoms of schizophrenia, and to explore its relationship with academic pressure, social support and other variables, in order to provide theoretical support and practical suggestions for mental health intervention in colleges and universities. Methods The study selected the undergraduate students majoring in marketing in a university for investigation and analysis, and recruited 300 people. The research objects were analyzed into three groups, group A was the marketing professional group, A total of 100 people; Group B is a marketing major, and takes drug control, a total of 100 people; Group C is the other professional group. The Brief Psychiatric Rating Scale (BPRS) was used to assess the mental health status of the participants, while the symptoms related to schizophrenia were paid attention to. The students’ Stress was assessed by the Academic Stress Scale (ASS), and the additional group B was given conventional psychotropic drugs for treatment control. At the end of the intervention, the participants completed the same assessments again to assess changes in social functioning. In order to ensure the reliability of the data, the required evaluation tools were mixed during the study, and the statistical data were rigorously analyzed. SPSS software was used for data processing, and T-test and ANOVA were used to compare the differences between the two groups. Results The results show that the mental health status of marketing students is generally poor, especially in the score of BPRS, the average score of group A is 28.7 points, significantly higher than group B’s 23.5 points and group C’s 20.4 points. In addition, group A showed higher scores on symptoms associated with schizophrenia, with hallucinations and delusions at 4.3 and 3.8, respectively; Group B had scores of 2.8 and 2.5 on symptoms related to schizophrenia. The scores on symptoms related to schizophrenia in group C were 2.1 and 1.9. Discussion Studies have shown that marketing majors have significantly lower mental health outcomes than students in other disciplines, and are particularly at greater risk for symptoms related to schizophrenia. This shows that marketing students under the dual influence of academic pressure and insufficient social support, mental health problems need to be paid attention to. The findings of this study are of great practical significance. Colleges and universities should consider to strengthen mental health education and provide more perfect psychological support services for students majoring in marketing.