Rise of Internet Platform Economy: Case Study of TikTok in the Metaverse

The rise of internet platforms has reshaped the economic landscape, with TikTok emerging as a significant player within the metaverse.This study investigates TikTok's role in the internet platform economy, particularly regarding wealth distribution and user engagement.A mixed-methods approach was employed, combining qualitative analysis of TikTok's operational strategies with quantitative metrics from financial reports of TikTok's parent company, Byte Dance, and its competitors Meta and Microsoft.Data collection included financial performance indicators, user engagement statistics, and market analysis.The findings indicate that TikTok's unique algorithm and user-centric approach facilitate significant wealth creation for content creators and microentrepreneurs.Additionally, TikTok's data-driven business model enhances user engagement, serving as a vital asset in the platform economy.Ergo, TikTok's expansion into virtual worlds could redefine digital interaction and wealth generation, providing both creators and users with unprecedented opportunities to create, monetize, and interact in this new digital frontier.