DIE DYNAMIK DES GEBRAUCHS VON AUSTRIAZISMEN IM GEGENWÄRTIGEN DEUTSCHEN MEDIENDISKURS

The article examines the dynamics of the use of Austrian terms in modern German mass media. The newspaper discourse was chosen for the analysis, since the spread of Austrian terms can be easily traced, in particular, in the German newspapers “Zeit”, “Berliner Zeitung” and “Tagesspiegel”. By sampling, Austrian terms were singled out whose values are focused on certain characteristics of a person. Along with the more popular analysed lexemes, which were found in all three editions, less common ones were also found, which appeared in two or one of the analysed newspapers. The results of the analysis show that the studied Austrian terms are very often used in German language, since newspaper discourse as a tool of mass communication always uses linguistic means that are relevant to society to some extent.