STRATEGIC TALENT MANAGEMENT IN THE ERA OF DIGITAL TRANSFORMATION

Digital transformation is revolutionizing how organizations manage and develop their human capital. With rapid technological advancements and evolving market dynamics, Human Resources (HR) must adapt to ensure companies remain competitive. Key tools such as People Analytics and artificial intelligence (AI) are essential for making strategic decisions regarding team development. People Analytics provides insights into employee behavior, performance, and development needs, allowing companies to predict talent trends, identify skill gaps, and create personalized training programs. AI optimizes recruitment by analyzing vast data sets to select top candidates and enhances performance evaluations through continuous, objective feedback. Strategic talent management is crucial for preparing employees for future roles, anticipating necessary skills in areas like AI and data analysis. Reskilling programs and personalized career paths are vital for keeping the workforce adaptable to market changes. The integration of these technologies ensures the development of high-performance teams and the cultivation of future-ready skills. Several studies highlight these points. Martínez-Morán et al. (2021) stress the need for a data-driven approach in talent management, emphasizing digital tools in the employee life cycle. Bahiroh and Imron (2024) underscore innovative HR strategies, focusing on enhancing digital competencies and aligning HR practices with technological advancements. Nayak and Devaru (2024) emphasize data-driven talent strategies to align with business objectives, promoting a sustainable workforce. Yang (2024) discusses the transformative role of digital technology and AI in organizational and HR management, highlighting the importance of continuous innovation and talent investment. Gadzali et al. (2023) identify HRM strategies essential for navigating digital transformation, focusing on digital competencies and organizational restructuring. Barinova, Sheremetyeva, and Zotova (2019) emphasize Learning Agility as a key competency for future digital leaders.