Artificial Intelligence (AI): Advancing the State of Creativity or Replacing Human Talent?

The latest advancements in machine learning have led to a notable increase in interest in Artificial Intelligence (AI) research. The integration of AI and machine learning is becoming more prevalent across various sectors within different industries. AI presents opportunities for businesses and employees by facilitating enhanced data analysis, improved security frameworks, efficient automation, and more advanced technological interactions. This has encouraged further exploration of potential AI applications in a range of fields, as well as important discussions regarding challenges such as the interpretability of AI systems, the limitations of machine intelligence, associated risks, and societal issues. As the examination of the ‘human versus AI’ relationship progresses, one particularly intriguing area of interest is the creation and understanding of art. The rise of a new category of tools has the potential to generate high-caliber artistic content across various domains including visual arts, concept art, music, fiction, literature, video, and animation. These tools, equipped with generative capabilities, are expected to transform the creative processes related to idea generation and production. This creativity change is projected to have a significant impact on multiple sectors of society. Understanding the consequences of generative AI and developing effective policies necessitates an interdisciplinary scientific approach that encompasses culture, economics, law, algorithms, and the interaction between technology and creativity. The position advanced in this paper is that generative AI does not signify the end of artistic endeavours; instead, it introduces a new medium with its unique features. Accordingly, the paper explores the ramifications of this innovative medium on creators, considering factors such as aesthetics and culture, ownership and attribution, the future trajectory of creative activities, and its influence on the contemporary media landscape. Within these contexts, the paper identifies key research questions related to Artificial Intelligence and its advantageous uses.