Digital socialisation and self-identity: Psychosocial challenges faced by Generation Z adolescent girls while navigating social media platforms

Through the dual lenses of the psychosocial theory of development and the social learning theory, this multi-disciplinary study looks at the psycho-social effects of social media use on Generation-Z adolescent girls in Zimbabwe, colloquially identified as ‘Ama2000’. This study employed a qualitative approach through a narrative research design. Interviews were conducted with 11 adolescent girls and 4 key informants. Data that were analysed through narrative analysis established that many young girls suffer from body dysmorphic disorder as they felt that their bodies were contrary to the ideal figure depicted on social media platforms. Others also acquired a ‘borrowed identity’ to ‘fit’ into ideal social categories, leading to a low concept of self. Most female adolescents are addicted to social media platforms due to the fear of missing out (FOMO) on trending issues. Ultimately, this affects their worldview and how they interpret themselves and the world around them. The researchers then advocate for the introduction of school social work to strengthen the cognitive processing agency for young girls and educate guardians and teachers on interceptive child-protection practices that can assist them in monitoring their children’s online presence for improved digital well-being.