Delving into the Generational Spectrum: Internal communication of leaders with Gen Z in the Corporate Context

This study investigates the internal communication strategies employed by workplace leaders to bridge the communication gap with Generation Z within organizational settings. Using semi-structured interviews with 15 corporate leaders until data saturation was achieved, the research captures leaders' evolving perspectives on engaging with Gen Z employees. Findings reveal that while many leaders are transitioning from traditional communication methods toward approaches that resonate with Gen Z, certain areas of Gen Z’s communication expectations remain unmet. Addressing these gaps is critical as Gen Z increasingly shapes the workforce, necessitating an understanding of their distinct communication styles and values. This study uniquely contributes to the discourse on generational communication within organizations, highlighting the role of effective leader-Gen Z interaction in fostering a cohesive work environment. Keywords: Current Internal Communication, Effective Internal Communication, Generation Z, Workplace Leadership

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Publication Details

Published
2024-12-11
DOI
https://doi.org/10.54389/ivfv3027
Primary Topic
Generational Differences and Trends
Type
article
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article

Delving into the Generational Spectrum: Internal communication of leaders with Gen Z in the Corporate Context

Chamil Rathnayake, Sandali Ehalapitiya, Gayan Pathirana, Nisura Kumarasena et al.
Generational Differences and Trends
article

Delving into the Generational Spectrum: Internal communication of leaders with Gen Z in the Corporate Context

Chamil Rathnayake, Sandali Ehalapitiya, Gayan Pathirana, Nisura Kumarasena, Prasadi Dayawansha, Srimal Maduranga
article en

Abstract

This study investigates the internal communication strategies employed by workplace leaders to bridge the communication gap with Generation Z within organizational settings. Using semi-structured interviews with 15 corporate leaders until data saturation was achieved, the research captures leaders' evolving perspectives on engaging with Gen Z employees. Findings reveal that while many leaders are transitioning from traditional communication methods toward approaches that resonate with Gen Z, certain areas of Gen Z’s communication expectations remain unmet. Addressing these gaps is critical as Gen Z increasingly shapes the workforce, necessitating an understanding of their distinct communication styles and values. This study uniquely contributes to the discourse on generational communication within organizations, highlighting the role of effective leader-Gen Z interaction in fostering a cohesive work environment. Keywords: Current Internal Communication, Effective Internal Communication, Generation Z, Workplace Leadership

Openalex Percentile: Top 60%
Generational Differences and Trends
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Delving into the Generational Spectrum: Internal communication of leaders with Gen Z in the Corporate Context — Chamil Rathnayake, Sandali Ehalapitiya, et al. · (2024) | TGRS Research Map | TGRS