The Value Co-creation Mechanism of the "Liaoning Cuisine + Tourism" Model: A Consumer Perspective

This paper focuses on the value co-creation mechanism of the "Liaoning Cuisine + Tourism" integration development model.Drawing on the Stimulus-Organism-Response (S-O-R) theoretical framework and the value co-creation theory, the study empirically analyzes the realization path of consumers' participation in this tourism model and constructs a dual mediation theoretical model that incorporates both direct and indirect effects. The research can provide theoretical support and practical guidance for the sustainable development of the "Liaoning Cuisine + Tourism" model.