Corporate social strategies of modern enterprises: Experience and innovation

Subject. This article discusses the social aspects of the development of strategic management. Objectives. The article aims to analyze the peculiarities of corporate social strategies implementation considering large companies as a case study. Methods. For the study, I used the systems and structural approaches. Results. The article finds that social strategies of corporations are becoming an important marketing tool to enhance the awareness and influence public opinion. However, for most large business structures, global social strategies are not of interest due to the lack of incentives for their implementation. Conclusions. In Russia, the process of designing social strategies is currently at the initial stage. To develop this process, it is necessary to change the market structure, rise competition, and increase entrepreneurial activity.