From Interaction to Action: How User Input Shapes Logistics and Decisions in Jordan’s E-Industry

The main purpose of this research is to investigate how logistics affect the decision-making cascade of Jordan's e-industry through user interaction. The research investigates the impact of logistics performance through different user interaction stages, from seeking information to purchasing decisions, boosting interaction and communicating with users. Methodology: This research has followed a quantitative approach based on data collected from selected e-commerce businesses in Jordan. The research explores the effect that logistical considerations, including delivery speed, shipping accuracy, and cost efficiency combined with user experience elements, have on consumers' decision processes within a digital market space. It shows that in e-commerce, the most important factor that affects your decision-making is logistics. Making matters worse is that user interaction also mediates this relationship. Effective and transparent logistics, engaged through channels to make communication and responsiveness easy. Makes it much easier for the user to transact faster. The findings of this study could also deepen the understanding of logistics in digital industries and enhance decision-making by integrating user interaction. Practical implications. The study's findings offer practical implications for Jordan's e-commerce companies and logistics providers. This trust results in repeat purchases and improved customer experience: the service is quicker, and the results are more reliable. This work's practical contribution is in helping practitioners formulate their logistics and interaction strategies.