The Values of Digital Citizenship Among Social Media Users in Jordan: A Case Study of Facebook

This study aimed to evaluate the values of digital citizenship among Jordan's social media users. According to data given by Internet World Stats, the target population was roughly 6.5 million active users in the Hashemite Kingdom of Jordan. A sample of 1,500 Facebook users was chosen for the year 2024. The current study followed a descriptive analytical method. To achieve its goals, a digital citizenship scale for social media users was created, with 54 items divided into six dimensions: digital access, digital commerce, digital etiquette, digital security/self-protection, digital rights and responsibilities, and digital health and safety. The scale's validity and reliability were both established. The study produced the following results:•Overall, Jordanian social media users have modest levels of digital citizenship principles.•Digital etiquette, digital access, and digital health and safety received intermediate ratings, while digital commerce and digital security received low ratings.•The study found no statistically significant differences in digital citizenship values among social media users based on gender.