Social Media Transparency: How Digital Marketing Shapes Strategic Decisions

This research seeks to clarify the effect of digital marketing during the decision-making process regarding the social media atmosphere, studying such influences and transparency as mediating factors in Jordan. A structured questionnaire was used as a tool for developing the primary data amongst active users of different social media platforms. We used the PLS-SEM technique in this research to examine associations among digital marketing effectiveness, transparency and decision-making constructs. Transparency influences important factors of the decision-making process guided by digital marketing, according to this study. The enhanced transparency, in turn, improved consumer trust and satisfaction, leading to better-informed decision-making. In addition, the transparency of marketing messages due to social media dynamics leads to more involved consumer involvement. The results emphasize the importance of digital marketers being transparent in their operations as part of designing future-proof consumer trust and competitive differentiation. Theoretical Implications, which contribute to the literature by • Providing empirical evidence of transparency as a mediator in the relationship between digital marketing and decision-making; Practical Implications for Marketers and Policymakers, to inform marketers and policymakers aiming to encourage consumer trust through more transparent social media interactions.