Exploring potential of zero waste fashion design in fashion industry: A case study in men’s shirt

<p>The background of this research investigates the application of Zero Waste Fashion Design (ZWFD) in the men's shirt industry, aiming to minimize textile waste and enhance sustainability. Using a qualitative methodology, the study conducts in-depth interviews with fashion designers and directly observes the design and production processes, focusing on the case study of Men's Shirts. Three emerging designers experiment with ZWFD techniques, resulting in successful explorations that produce textile waste well below 15%. Despite methodological variations, all efforts meet ZWFD criteria, demonstrating the efficacy of ZWFD in waste reduction and the creation of unique garment designs. The results of this study underscore the potential of ZWFD in men's shirt production and advocate for its broader adoption in the fashion sector to promote environmental and social sustainability. The conclusion is that to maximize the impact of ZWFD, further understanding of techniques and strategies for mass production implementation is crucial for reducing textile waste and advancing sustainable product development. Recommendations for future research and implications for industry practice are discussed, emphasizing the importance of sustainable fashion initiatives in addressing environmental challenges. </p>