The Impact of Digital Financial Technology in Achieving Digital Entrepreneurship: Business Intelligence as a Modifying Variable in Jordanian Banks

Introduction: This study aims to examine the relationships between digital financial technologies, business intelligence, and digital entrepreneurship, focusing on how business intelligence influences the relationship between digital financial technologies and the emergence of digital entrepreneurship.Methods: Data were collected through a questionnaire distributed to senior management in four Jordanian banks, targeting a total of 270 individuals. A total of 170 questionnaires were distributed, 165 were returned, and 159 were valid for analysis.Results: The findings revealed significant relationships between digital financial technologies, business intelligence, and the emergence of digital entrepreneurship. Business intelligence was found to play a crucial role as a moderating variable in linking digital financial technologies to digital entrepreneurship.Conclusions: The study highlights the importance of digital financial technologies and business intelligence in fostering digital entrepreneurship in the banking sector. The results provide valuable insights for banking institutions to enhance their digital strategies and support entrepreneurship initiatives.