Pelatihan Inovasi Pengemasan Produk Sabun Cuci Piring Bernilai Jual Ekonomis bagi Pokdarwis Desa Sialang Buah Sumatera Utara

This community service activity aims to enhance the packaging innovation of dishwashing liquid products by Pokdarwis (Tourism Awareness Group) in Sialang Buah Village, North Sumatera, to increase their economic value and marketability. The methods employed include training, mentoring, and technology implementation, focusing on new pouch plastic packaging designs and both digital and conventional marketing strategies. The results indicate an improvement in participants' knowledge and skills in determining the cost of goods sold (COGS), using packaging equipment, and marketing products through social media. With these innovations, the Starlight dishwashing liquid brand is expected to gain better competitiveness and serve as a sustainable funding source for Pokdarwis.

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Publication Details

Journal
Jurnal Pengabdian UNDIKMA
Published
2025-02-18
DOI
https://doi.org/10.33394/jpu.v6i1.13565
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
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article

Pelatihan Inovasi Pengemasan Produk Sabun Cuci Piring Bernilai Jual Ekonomis bagi Pokdarwis Desa Sialang Buah Sumatera Utara

Myrna Pratiwi Nasution, Laura Juita Pinem, Ahmad Luthfi Hutasuhut
Jurnal Pengabdian UNDIKMA
SMEs Development and Digital Marketing
article

Pelatihan Inovasi Pengemasan Produk Sabun Cuci Piring Bernilai Jual Ekonomis bagi Pokdarwis Desa Sialang Buah Sumatera Utara

Myrna Pratiwi Nasution, Laura Juita Pinem, Ahmad Luthfi Hutasuhut
article en

Abstract

This community service activity aims to enhance the packaging innovation of dishwashing liquid products by Pokdarwis (Tourism Awareness Group) in Sialang Buah Village, North Sumatera, to increase their economic value and marketability. The methods employed include training, mentoring, and technology implementation, focusing on new pouch plastic packaging designs and both digital and conventional marketing strategies. The results indicate an improvement in participants' knowledge and skills in determining the cost of goods sold (COGS), using packaging equipment, and marketing products through social media. With these innovations, the Starlight dishwashing liquid brand is expected to gain better competitiveness and serve as a sustainable funding source for Pokdarwis.

Jurnal Pengabdian UNDIKMAVol. 6(1)
Universitas Prima Indonesia (ID)
Openalex Percentile: Top 95%
SMEs Development and Digital Marketing
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