ECONOMIC STRATEGY OF THE ENTERPRISE AND ITS PLACE IN ACHIEVING ECONOMIC GOALS

This article is devoted to the study of the views of foreign and domestic scientists on the definition of the concept of "economic strategy of an enterprise". The article considers and summarizes the main definitions of the concept of "economic strategy of an enterprise", which are formed by scientists in different ways and using different points of view on terminology.It is established that the concept of "economic strategy of an enterprise" is considered and interpreted by different scientists in different ways. The author has formed his own definition of the concept of "economic strategy of an enterprise".Today, the issue of determining the strategy ofthe enterprise's activity and development is becoming especially important for the enterprise, which creates the basis for making important management decisions regarding the activity and development of enterprises. At the same time, the enterprise's activity is carried out in an unstable market environment that is constantly changing, transforming and dynamically developing.The priority in the system of goals for the enterprise is becoming economic goals -making a profit, ensuring the further development of the enterprise and its effective economic activity.The priority in the system of goals of the enterprise is given to economic goals, which have a decisive influence on the enterprise. It is noted that in order to achieve economic goals, it is necessary to form an appropriate economic strategy of the enterprise, which will be an integral part of the general strategy of the enterprise and will directly contribute to the achievement of the established goals.Separate attention is paid to the need for theenterprise to form a tree of enterprise activity goals for its own needs, which will help to independently form all components of the enterprise's economic strategy. At the same time, a brief description of the importance of the economic strategy for achieving the economic goals of the establishment and operation of the enterprise is given. It is noted that in order to achieve the highest economic goal, theenterprise must necessarily implement the goals of the lower order: production, financial, marketing, personnel. In addition, a brief description of such goals is given.