Application of Big Data Analytics in Hashemite Kingdom of Jordan: Perspectives on the Mobile Telecommunications Industry

This study purposes to investigate the usage of big data analytics in the Hashemite Kingdom of Jordan from the perspective of the mobile telecommunications industry. Additionally, it improves the acquisition of knowledge over big data. This research is carried out by formulating research questions and then extracting research objectives according to them to be used in this research. Besides, this research was created using a survey design. The population of this research consisted of a total of 3,396 staff polled from telecommunication firms in Jordan, that are Umniah, Orange, and Zain. The instrument used for data collection was a questionnaire, where data from completed questionnaires was subjected to percentage analysis. The findings of the research demonstrate that revenue generation via data analytics is changing in the Jordanian telecom industry as a result of big data. The report recommends that firms in the telecoms industry would benefit by providing their staff with data analysis tools and encouraging them to come up with new ways to look at it.