Student Innovation in University Data Management Through SIDEM

This study presents the systematization of the digital transformation experience in the marketing department of the Universidad Técnica Nacional (UTN) of Costa Rica. Moreover, the project, conducted by students of the Comunidad de Desarrollo e Innovación Universitaria (CODEIN), focuses on the development and release of the Sistema Integral de Datos Estadísticos para Mercadeo (SIDEM). This system is designed to optimize administrative processes and improve strategic decision-making. The SIDEM implementation incorporated web technologies, data analytics, and machine learning. The project detailed the phases of software development from the identification of requirements to implementation. By improving the efficiency of data analysis received from high schools, SIDEM has centralized and standardized data management and facilitated access to information. This initiative not only optimized UTN's marketing processes but also demonstrated the potential of collaboration between students and the institution to develop innovative technology solutions in postsecondary education.