Construction of Leisure Farms Based on the Prepositioning of Operational Thinking: Beijing Shuinichang Garden

Currently, leisure farms face problems such as lack of forward-thinking planning and sustainable operations. This research aims to provide solutions and practical guidance for these problems. Taking Beijing Shuinichang Garden as an example, the research introduces the concept of prepositioning of operational thinking, with the five core elements of planning for market demand and resource matching, diversified and industrialized operations, brand building and marketing promotion, focusing on visitor experience and services, and adhering to the principle of sustainable development being proposed and integrated into the planning and design of leisure farms, to achieve four operational values: Ease of dissemination, educability, sustainability, and value addition. As a case of prepositioning operational thinking in leisure farm planning projects, Beijing Shuinichang Garden has brought social, economic, and ecological benefits, laying a foundation for the sustainable development of leisure farms. It is hoped that this strategy can be widely applied in the future to drive industry innovation.