PROBLEMS AND CHALLENGES OF ART DIGITALIZATION

The article examines the key problems and challenges of digitalization of art in the modern cultural space. The impact of digital technologies on the creation, preservation and distribution of works of art is analyzed, both opportunities and risks of this transformation are identified. The research methodology is based on a comprehensive analysis of modern practices of digital art activities, including the study of the use of artificial intelligence, NFT technologies and other digital tools in art. Results Research has identified significant challenges in preserving the authenticity of works, ensuring the proper preservation of digital artifacts, and addressing copyright issues in the digital art space. Promising directions for the development of digital art are identified and ways to overcome the identified problems through the introduction of innovative technological solutions and improvement of the regulatory framework are proposed.