VISUAL STRATEGIES OF THE SOCIAL POSTER IN UKRAINE

This article explores the visual strategies employed in Ukrainian social posters, with a focus on the use of metaphor and symbolism to convey socio-political messages. Through a detailed analysis, the study identifies three primary categories of metaphors: natural, social-domestic, and cultural-historical. The research methodology involves a visual content analysis of selected posters, examining how these metaphorical and symbolic elements function within the broader context of visual storytelling. The findings indicate that metaphor and symbolism are essential tools in the design of Ukrainian social posters, effectively enhancing the emotional and persuasive impact of the artwork. By integrating historical imagery and culturally significant symbols, the posters construct a shared cultural narrative that fosters unity and strengthens social identity, particularly in times of societal crisis. The study contributes to the understanding of metaphorical language in Ukrainian visual culture, providing insights into its role in shaping public perception and increasing message retention.