Motivating Factors Influencing Women Entrepreneurs in choosing the Chikankari Business

Chikankari, a traditional handicraft from Lucknow has emerged as an entrepreneurial avenue for women not only in Lucknow but also in other parts of the country. Chikankari businesses have long been providing economic independence to not only the women entrepreneurs but also to all the women artisans associated with it. This study explores the key motivating factors that drive women to engage in the chikankari business, analyzing socio-economic, cultural, and personal determinants. A qualitative approach has been adopted to fulfil the objective of this research. Women entrepreneurs who have been in the Chikankari business have been interviewed. Apart from the financial independence that the women entrepreneurs gain in this business factors like demand for chikankari products, development of the local community, passion for the art, a sense of independence have also been identified as significant motivating factors to choose this business. Findings suggest that targeted policy interventions, training programs, and enhanced market access can further empower women in chikankari entrepreneurship. This study contributes to the discourse on women's economic empowerment and the sustainability of traditional crafts in contemporary markets.