IMPACT OF CORPORATE SOCIAL RESPONSIBILITY (CSR) PERFORMANCE INFORMATION THROUGH DIGITALIZATION ON CONSUMER BUYING DECISION: AN EMPIRICAL STUDY

Purpose: The increased emphasis on Corporate Social Responsibility (CSR) and the rapid advancement of digital technologies have transformed how firms communicate clients about their CSR initiatives. The goal of this research is to evaluate how consumer purchase decisions are influenced by CSR performance statistics provided online. Methodology: The research is empirical. Data is collected from Patna University's postgraduate commerce department students via surveys to investigate how digitalized CSR information influences purchase behavior. A total of 141 students responded out of 200. A hypothesis that is consistent with the study's objectives is formulated and then subjected to multiple regression analysis using SPSS. Findings: The findings demonstrate how digital data on corporate social responsibility performance and consumer purchase decisions are related. Furthermore, data reveals that individuals often learn about a company's CSR initiatives from its websites.