Green Innovation and the Profitability of Manufacturing Firms: The Moderating Role of Intelligence Generation

This paper investigated the moderating role of intelligence generation on the link amid green innovation as well as the profitability of manufacturing firms. The survey utilized a self-administered questionnaire approach, gathering a total of 267 completed responses for data analysis utilizing Smart PLS-SEM (version 4). The study noted the occurrence of a significant positive relationship amid environmental commitment as well as profitability. Secondly, there is a significant positive effect amid stakeholder engagement as well as profitability. However, the connection amid market forces as well as profitability is insignificant. Intelligence generation plays a significant positive moderation role in the relationship between market forces and profitability. Furthermore, intelligence generation plays a significant negative moderation role in the relationship between stakeholder engagement and profitability. Moreover, intelligence generation has an insignificant moderation outcome on the relationship between environmental commitment and profitability. This investigation provides insights into the value of integrating intelligence generation to strengthen the relationship between green innovation as well as profitability thereby highlighting their implications for theory, managers and business success.