LGBTQ+ conspiracy beliefs and collective actions: Factors and processes that (de)motivate support for LGBTQ+ equality

Abstract Recent times are characterized by increased participation in collective action that either supports or opposes greater equality for LGBTQ+ individuals. In this research, we focus on the Italian context, where both forms of collective action are highly present, and examine the role of LGBTQ+ conspiracy beliefs (i.e., beliefs that a powerful LGBTQ+ lobby exist that operates secretly to pursue its plans against cis‐heterosexual people and spread homosexuality in society) in (de)motivating heterosexual cisgender individuals’ mobilization. We conducted two correlational studies ( N = 1266) and tested whether participants who endorse LGBTQ+ conspiracy beliefs would be less motivated to mobilize in support of LGBTQ+ rights, through decreased identification with LGBTQ+ people, lower anger for LGBTQ+ inequality, and lower group efficacy to achieve LGBTQ+ equality (Studies 1 and 2). In addition, we tested whether participants who endorse LGBTQ+ conspiracy beliefs would be more motivated to mobilize against LGBTQ+ rights, through increased identification with heterosexual people, higher anger for LGBTQ+ equality, and higher group efficacy to contrast LGBTQ+ equality (Study 2). Results of mediation analyses supported these predictions, indicating conspiracy beliefs about the LGBTQ+ community as a social‐cognitive obstacle to the achievement of LGBTQ+ equality. Implications, limitations, and future research directions are discussed.