The Effect of Business Strategy and Human Resource Development on Company Performance with Information Technology Implementation as an Intervening Variable

This study aims to examine the impact of business strategy, human resource development (HRD), and information technology (IT) application on company performance, with a focus on pest control companies registered with the Indonesian Pest Control Association (ASPPHAMI). The research uses a quantitative approach and employs Structural Equation Modeling (SEM) to analyze the data. The findings reveal that business strategy positively influences company performance, and HRD significantly contributes to improving company performance. Additionally, the application of IT has a positive effect on both company performance and HRD. The study also demonstrates that IT application mediates the relationship between business strategy and company performance, as well as between HRD and company performance. These results highlight the importance of integrating IT into business strategies and HRD initiatives to enhance company performance. The research contributes to the theoretical understanding of the connections between these variables and offers practical recommendations for pest control companies to strengthen their strategic planning and IT adoption. Furthermore, the study suggests that future research should explore the long-term effects of these variables using longitudinal research methods.