To Study Gen Z Attitude Towards Aayurvedic Medicines for Quring Illness in Ahmedabad City

This paper discusses the relationship between age and perception of Ayurvedic medicine, giving special focus to how various age groups engage with and perceive Ayurveda in terms of its safety, scientific validity, and availability. The study identifies generational differences in the sources of information regarding Ayurveda, which determines the old generation's reliance on family and traditional networks and the younger generations' reliance on digital media and advertisements. The study goes on to discuss how age has an effect on the scientific basis of Ayurveda, the safety of the treatment, and the availability of Ayurvedic services in urban settings. According to the results, the attitude of the public towards Ayurveda is strongly determined by age: older people believe in the treatment's efficacy and safety more. The correlations between age and the perceptions of both efficacy and safety are weak; therefore, these perceptions seem to be influenced by other factors, including cultural beliefs, education, and access to modern healthcare systems. The study carries important theoretical and practical implications, such as the need for targeted health communication strategies and marketing tailored to engage different age groups. Further research is recommended to explore the effects of socio-economic factors, digital media, and cultural variations on the adoption of Ayurveda across generations. This research contributes to a broader understanding of how traditional and modern medical systems interact in shaping public health behaviors