The Influence of Financial Literacy, Financial Behavior, Self Efficacy, and Availability Bias on Stock Investment Decisions of Gen Z in Pontianak City

The purpose of this study was to determine the effect of financial literacy, financial behavior, self-efficacy, and availability bias on stock investment decisions of Gen Z in Pontianak City. This study was conducted with an associative approach. The primary data of this study were obtained through a questionnaire using Google form. The questionnaire was distributed to Gen Z in Pontianak City aged 17-26 years who invested in the stock market. The population in this study was Gen Z in Pontianak City totaling 219,743 people. So the sample taken in this study was 150 people. The sampling technique used was purposive sampling. The financial literacy variable (X1) shows a significant value of 0.002 <0.05, so Ho is rejected and Ha is accepted. It can be seen that individual financial literacy has an influence on stock investment decisions. The financial behavior variable (X2) shows a significant value of 0.000 <0.05, so Ho is rejected and Ha is accepted. It can be seen that individual financial behavior has an influence on stock investment decisions. In the self-efficacy variable (X3) shows a significant value of 0.000 < 0.05, then Ho is rejected and Ha is accepted. It can be seen that individual self-efficacy has an influence on stock investment decisions. In the availability bias variable (X4) shows a significant value of 0.000 < 0.05, then Ho is rejected and Ha is accepted. It can be seen that individual availability bias has an influence on stock investment decisions.