An Investigation into Financial Product Knowledge and its Relation with Investment Decisions among Undergraduates of Public Sector Universities in Punjab, Pakistan

This study was an effort to investigate the financial product knowledge and its relationship with making investment decisions. The study was carried out among the undergraduate students of the public sector universities in the Punjab province of Pakistan. A mix of multistage, simple random and convenient sampling techniques was applied to select a representative sample of university undergraduates for the study. A well-designed questionnaire was used for data-collection from the selected respondents. The collected-data were analyzed statistically and the major findings have been presented in this research-paper. The results showed a significant relationship between the financial knowledge about the financial product and making investment-decisions Financial Products and investment-decisions among the public-sector university-undergraduates. Therefore, this research recommends the short-courses and training programs related to the topic should be offered to the business-community especially the young investors for their capacity-building in better decision-making.