Economic Strengthening After the COVID-19 Pandemic Disaster Through Internet E-Commerce: SDG Study for Economic Growth After Pandemic Disaster

Objective: This study aims to explore government strategies for economic strengthening post-COVID-19 by leveraging the internet and emphasizing the urgency of developing independent e-commerce systems as a foundation for a digital economy. Theoretical Framework: The study draws upon concepts of digital transformation, Industry 4.0 technologies, and Society 5.0, which integrate technological innovation with societal needs. The framework emphasizes digital literacy, advanced technology adoption, and regulatory strategies to foster sustainable economic growth In Sustainable Development Goals (SDGs) area. Method: A qualitative approach using Focus Group Discussions (FGD) was employed to gather insights from various stakeholders. This method facilitated an in-depth understanding of social and economic dynamics relevant to internet utilization and e-commerce development. Results and Discussion: The findings highlight five critical strategies for the government: improving digital services, adopting cutting-edge technologies (AI, Big Data, IoT), enhancing human resource digital literacy, integrating industrial modernization, and encouraging financial technology. Additionally, the study underscores the need for an independent e-commerce system, named SADE (E-Commerce Trade Application System), to empower local MSMEs and reduce dependence on foreign platforms. Research Implications: The results provide actionable insights for policymakers to design inclusive digital frameworks and for MSMEs to embrace digital tools for market expansion. The study emphasizes the need for digital literacy initiatives to enable equitable access to digital transformation benefits. Originality/Value: This research bridges technology, economy, and policy perspectives to propose innovative solutions for economic recovery. The unique focus on independent e-commerce development offers a practical roadmap for achieving digital economic resilience and advancing Society 5.0 principles.