The Mediating Effect of Green Culture Between GHRP and Green Sustainable Performance in Jordanian Manufacturing Companies Towards Sustainable Development Goals

Objective: This paper aims to investigates the mediating effect of Green Culture and Digitalization between Green Human Resource Practices and Green Sustainable Performance in Jordanian manufacturing companies towards sustainable development goals (SDG12). Theoretical Framework: This paper provides more understanding about the effect of GHRP, green culture, and digitalization interact to drive GSP, using Resource-Based View, Institutional Theory, Stakeholder Theory and TAM. Method: This study is a quantitative survey design, by using a random sampling technique 321questionnaires were collected from employees in Jordanian manufacturing companies. The data were analysed using Smart PLS 4.0.3. Results and Discussion: This study found that green human resource practices positively effect green sustainable performance, green culture, and digitalization. Green culture also mediate the relationship between green human resource practices and green sustainable performance. Research Implications: The results underscore the need to prioritize investments in digital tools and training programs that support HR-led sustainability initiatives. Policymakers can play a vital role by creating incentives for digital transformation and promoting green practices in manufacturing. Originality/Value: This paper advancing the understanding of sustainability practices in the manufacturing sector, this study provides a foundation for future research and practical strategies to enhance organizational performance in alignment with environmental goals.