INNOVATIONS AS THE IMPET OF STRUCTURAL AND FUNCTIONAL TRANSFORMATIONS OF RELATIONSHIPS OF CONSTRUCTION PARTICIPANTS

The investment and construction industry is a significant driver of economic growth and social progress. As the sector developed, emphasis on innovative development among its participants became paramount. Innovation in this context refers to the introduction and application of new ideas, technologies and processes that increase efficiency, reduce costs and improve the quality and sustainability of construction projects. The article examines the peculiarities of innovative development among participants in investment and construction projects, highlights the factors that encourage innovation, the challenges that have to be faced, and the strategies that are used to overcome these challenges.Modification of functional processes based on digitalization offers numerous advantages to construction participants. This allows them to adapt to changing market conditions, increase efficiency, reduce costs and meet the growing demand for green construction methods, supporting a culture of continuous improvement and innovation, positioning the company as an industry leader.Despite the benefits, changing functional processes can be challenging. This requires significant investment in new technology and training, as well as a willingness to change established practices. Resistance to change, lack of experience and regulatory constraints can also pose challenges. To overcome these obstacles, construction companies must engage in effective change management, invest in employee training, and collaborate with industry partners and regulators. Functional process modification is a critical driver of innovation in the construction industry. By applying new technologies, methodologies, and environmental practices, construction contractors can increase efficiency, reduce costs, and improve project outcomes.Innovations in the construction industry are a powerful impetus for structural and functional transformations in the relationships between participants in investment and construction projects. By redefining traditional roles and responsibilities, improving collaboration and communication, encouraging efficiency and sustainability, innovation is changing its own business processes, products, ways of working in the market and the organization of construction activities. To realize the full potential of these innovations, stakeholders must overcome resistance to change, adopt new technologies and methodologies, and develop a culture of collaboration and continuous improvement. As the construction industry continues to evolve, innovation will remain a key driver of growth, efficiency and sustainability, ensuring that construction projects meet the needs of a rapidly changing world.