Usability Scale System Method on Convogenius Platform for MSME Business Optimization

Usability is a critical factor in the successful adoption of technology, particularly for AI-based platforms designed to support micro, small, and medium enterprises (MSMEs). Convogenius AI is developed to assist MSME operations, yet its effectiveness and user-friendliness must be evaluated. This study aims to assess the usability of the Convogenius AI platform using the System Usability Scale (SUS) method and identify areas requiring improvement. The research employs a SUS survey to measure aspects such as ease of use, functional integration, and the need for technical support. The findings reveal favorable SUS scores for ease of use (average 3.04) and user intention to repeatedly use the platform (average 3.05). However, deficiencies are noted in system complexity (average 2.96) and technical support requirements (average 2.95). Overall, Convogenius AI is accepted by MSME users but requires enhancements in interface design and consistency to improve user experience. These improvements can potentially increase user satisfaction and support the operational efficiency of MSMEs.