Factors Influencing the Adoption of M-Banking Apps in Emerging Countries: Evidence from State-Owned Commercial Banks in Bangladesh

The prevalence of smartphone users and the awareness of the Internet among individuals in emerging nations are growing daily. It has become essential for state-owned commercial banks to provide mobile banking services to their consumers via applications. This study seeks to uncover the factors driving M-banking applications in emerging countries, specifically from the perspective of state-owned commercial banks in Bangladesh. This study employed a quantitative research methodology to examine consumers' perceptions of mobile banking applications among consumers in Bangladesh. The researchers utilized the non-probability sampling technique known as judgmental sampling. A conceptual framework was developed through an analysis of existing academic literature, comprising five elements that underpin this inquiry. A survey including 176 participants was executed, and the gathered data was analyzed using Smart PLS SEM. This study examines five variables (PE, PR, PU, PT, and PPS) to assess their impact on the adoption of mobile applications. Four variables, specifically PE, PU, PR, and PT, significantly influence the adoption of M-banking applications in Bangladesh. This study also examined that PPS does not significantly affect the adaptation of smart M-banking. The study also offers significant implications for bank management seeking to improve the use of M-banking for long-term sustainability.