Comparison of E-Branding in higher educational institutions in the State of Mexico

The present research work is to identify the educational platforms through their social networks of 10 Public Universities and 10 private Universities of the State of Mexico, with the purpose of identifying the degree of interaction with the target audience in educational promotion, retention and students' sense of belonging through E-Branding. The results show that even when Public 10 Universities have fewer followers than private universities on Instagram, in which thepublication frequency for both reaches weekly to daily; generating content that becomes unattractive to their followers.