Concept Development through Social Media: Remembering, Understanding and Applying

The study was conducted to determine the effectiveness of social media in enhancing concept clarity (lower-order thinking skills) at the university level in Khyber Pakhtunkhwa, Pakistan. The objectives of the study were to explore the effectiveness of social media in enhancing an individual's ability to remember concepts, to describe the effect of social media on developing an individual's ability to understand concepts, to investigate the effectiveness of social media in enhancing an individual's ability to apply concepts. The interview research method was applied to collect qualitative data from the respondents. The study population comprises teachers from the Department of Education at public, private, and women's sector universities in Khyber Pakhtunkhwa. A purposive sampling technique was used to select the sample. Ten professors were nominated for interviews to collect data. Keeping in view the findings of the study, it was concluded that employing various social media tools in various ways—such as lectures, maps, diagrams, movies, relevant films, news, information, and books—is a useful technique to improve a person's capacity to define concepts, share, recall, and evaluate information. The majority of respondents responded that social media apps allow people to change, select, and apply knowledge in novel, ever-evolving contexts.