A Visual Advertisement of Kelantan Statehood Event Poster by using Digital Illustration

Kelantan, a Malaysian state renowned for its rich cultural heritage, holds significant potential for cultural tourism through visual promotion. Despite its vibrant traditions, the representation of Kelantan’s heritage in visual media is limited, affecting its visibility and tourist engagement. This study aims to explore the effectiveness of digital illustrations in promoting Kelantan’s cultural heritage through event posters, focusing on visual communication elements such as visual, color, typography, technique and layout. A qualitative approach was adopted, with purposive sampling used to select the event posters from recent Kelantan cultural events. Each poster was analyzed using content and visual analysis methods to identify how digital illustrations emphasize key cultural symbols and themes. Findings indicate that certain visual elements, such as vibrant color schemes and cultural motifs, significantly enhance viewer engagement and convey cultural identity effectively. The study concludes that well-designed digital illustrations can play a vital role in enhancing cultural tourism by visually capturing the essence of Kelantan’s heritage. Recommendations include incorporating traditional symbols in modern design styles and applying culturally resonant color schemes to attract both local and international audiences, ultimately supporting tourism growth and cultural preservation.